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THE HISTORY OF TASTEE LTD

Tastee Ltd. has grown immensely since its inception in 1966.  The company has shown a high level innovation and consistency that defies the odds of a manufacturer and a quick service restaurant.  The company has not only increased the variety of patties (beef, curried chicken, jerk chicken and vegetable) it manufactures but has expanded its retail menu line to include three (3) types of fried chicken: spicy, original and barbeque. Tastee Ltd. also offers a Jamaican styled breakfast and lunch on its menu. Currently, the company has a large product line with over 100 items on its menu. Over the years, the business has grown to sell not just patties and coco breads but has now added chicken, sandwiches, Jamaican style cooked meals i.e. both breakfast and lunches, in addition to a line of pastry.

Today, the company has also evolved from being a regular quick service restaurant and now has 51 locations island-wide. Through the expansion of its business lines, the company now operates as concessionaires in 18 schools, has 15 franchise locations and owns and operates 18 Tastee branches. The concessionaire locations includes 9 schools in Kingston and St. Andrew, 2 schools in St. Catherine, 4 schools in St. James and 1 school in Westmoreland.

The company also operates as a concessionaire in several government ministries and of the 15 franchise locations, four are mobile patty express trucks in the towns of Ocho Rios, Port Antonio, Annotto Bay and Highgate.  Tastee Ltd. has also added a catering arm to its line of businesses, where they cater for large scale and small scale events. Today, the company has a large customer base that purchases the Tastee products for resale throughout Jamaica.

]“I remember it vividly, we kept on trying to make a patty that was really good.  When we baked it and put it out to our customers to test it, their comments always boiled down to it being really tasty” Mr. Chang said as he noted that was how the name Tastee came about.  Between the years of 1966 to 1968 Union Square became a hit spot as Jamaicans would travel from far and wide to indulge in the experience of consuming a Tastee Patty as they could not get enough of it. Within two years, the demand for the product grew and eventually the business had to relocate to Cross Roads, where the company now operates its corporate headquarters.

THE CHANG FAMILY

The story of Tastee is an enduring tale of modest beginnings and the tenacious pursuit of a dream, by a husband and wife who were determined in their hearts to build a foundation for their children. Vincent Chang arrived in Jamaica from Hong Kong at the age of 13 years old.  Chang went on to stay with family in Clarendon, where he went to school before moving to Kingston. It was at the age of 20 that he began his career as a baker at the Hannah Town Bakery in Kingston.  That was when Vincent Chang learned how to bake as he worked in the production department.  During his tenure at the Hannah Town Bakery, Vincent Chang realised he had a passion for baking.  As a result of this, he moved to further his education at the American Institute of Baking in Chicago, Illinois and graduated on June 19, 1964.

After completing school in Illinois, he made it his duty to further pursue his education in pastry making and went to Minneapolis to do a pastry making course at the William Hood Dunwoody Industrial Institute. He completed this course on May 26, 1965.  Following the completion of these courses, Vincent went on to deepen his experience through working at the National Continental Bakery as Production Supervisor.  In 1966 Vincent married Valerie Doreen Lue Shing and within that year they started Tastee Limited.  In ensuing years, the marriage produced four (4) children: Robert, Lisa, Simone and Warren.  Unfortunately, Warren passed away four years ago.

Growth and Innovation of a Company

Tastee Ltd. has grown immensely since its inception in 1966.  The company has shown a high level innovation and consistency that defies the odds of a manufacturer and a quick service restaurant.  The company has not only increased the variety of patties (beef, curried chicken, jerk chicken and vegetable) it manufactures but has expanded its retail menu line to include three (3) types of fried chicken: spicy, original and barbeque. Tastee Ltd. also offers a Jamaican styled breakfast and lunch on its menu. Currently, the company has a large product line with over 100 items on its menu. Over the years, the business has grown to sell not just patties and coco breads but has now added chicken, sandwiches, Jamaican style cooked meals i.e. both breakfast and lunches, in addition to a line of pastry.

Today, the company has also evolved from being a regular quick service restaurant and now has 51 locations island-wide. Through the expansion of its business lines, the company now operates as concessionaires in 18 schools, has 15 franchise locations and owns and operates 18 Tastee branches. The concessionaire locations includes 9 schools in Kingston and St. Andrew, 2 schools in St. Catherine, 4 schools in St. James and 1 school in Westmoreland. The company also operates as a concessionaire in several government ministries and of the 15 franchise locations, four are mobile patty express trucks in the towns of Ocho Rios, Port Antonio, Annotto Bay and Highgate.  Tastee Ltd. has also added a catering arm to its line of businesses, where they cater for large scale and small scale events. Today, the company has a large customer base that purchases the Tastee products for resale throughout Jamaica.

Meet Our Management Team





Unfortunately we have not posted any of our management team as yet.




Franchise & Distributor’s Guide

Thank you for your interest in becoming a member of the Tastee family. As a distributor orfranchise holder you will reap the benefits of selling Jamaica’s best tasting patties and loaves. AtTastee, we take pride in receiving, storing, baking and selling our products. In fact, we choose toonly align our brand with individuals who are able to meet our stands of great product quality andcustomer service. To ensure that we have a mutually rewarding partnership, kindly take note of thefollowing information below:

Why Tastee?

  • Nationwide and International Growth
    When you own a Tastee restaurant, you’re part of the Jamaica’s largest restaurant chain and one of its most recognized brands, and you’ll get the support and experience that comes with it. Be part of a winning brand that keeps customers coming back for delicious meals made just the way they want.
  • Our Food
    Tastee is the undisputed leader in patties and loaves. However, we are more than just patties as our
    customers have so many choices to choose from. Our extensive menu encapsulates a wide array of
    offerings geared at satisfying customers’ tastee and preference.
  • Our Support Network
    When you join the Tastee family, you’ll get world-class support before you even bake your first patty
    and well beyond. Our franchise support system features:
    1. Training
    2. Product development
    3. Advertising
    4. Guidance on the equipment needed to operate distribution
    5. Field support, and much more

    Tastee is looking for driven, experienced restaurant or retail operators to expand our footprint. Our
    distributor’s application and approval process is designed to help you understand our business from
    the inside out. Below you can get a sense of the process.

Getting Started

Begin by completing our Request Information form. A member of the Tastee Retail Team will
connect with you to answer any questions you may have and help guide you through the formal
application process. We’ll start with a screening process to ensure you meet our minimum financial
requirements.

Application & Disclosure Documentation

Upon completion of your distributors Application, we will conduct a background check on the
operator. At this point, we will provide you with our Franchise Disclosure Document, which further
elaborates on all of the details associated with a Tastee franchise opportunity.

Feasibility Assessment

Our management team will visit the site to conduct the following assessments below. This
assessment allows to determine the suitability of your proposed site, as well as, the operators. The
following below will be assessed:
1. Location
2. Capital for Investment
3. Experience within Food Service Industry
4. Management structure and ownership

The Interview

At this stage, you or the operator in your group will meet with us for an in-depth interview. This
interview gives us an opportunity to share a more detailed view into our company, while also gaining
a better understanding of your business objectives and plans.

Restaurant Development

Once your site is approved, you'll begin developing your site. We'll help by providing floor plan
layouts and exterior designs that can be used by your construction team to streamline your
development process. We’ll also work closely with you throughout the process to make sure your
restaurant meets our guidelines.

Training & Development

During a comprehensive Two-Four -week course, we will provide you and your team with the skills
and knowledge to operate your restaurant to the highest standards. You’ll learn the ins and outs of
the Tastee Brand through a blend of computer-based and hands-on learning—and, as an added level
of support.

Restaurant Development

Before opening your doors you will need to provide us with the following details:
1. Registered name of business and address
2. Operating location address
3. Copy of company’s TRN and GCT number
4. Tax Compliance Certificate
5. Company’s Certification of Incorporation
6. Company Status Letter
7. Copy of Company’s registration
8. Copy of your occupiers and liability insurance policy
9. Copy of your Public Health License
10. Copy of all employees food handlers permits
11. Copy of property title or lease agreement
12 Profile of Branch Manager

Distributor’s Agreement

You will be required to sign a 5 years distributor’s agreement. This agreement will outline the terms
and conditions of this partnership as well as terms for contract termination.

FAQ,s

How do I apply for a job at Tastee Limited?

Please email your resume to:
employmentopportunities@tasteejamaica.com
or you can mail it to the Head Office which is located at 25A Half Way Tree Road, Kingston 5. Be advised that the Human Resource Department will only make contact with you if you are deemed a suitable candidate and there are available positions. We wish you all the best in your job search.

How do I apply for a job at Tastee Limited?

A Travel Pack is a conveniently packaged set of patties designed for easy transportation while travelling.
Travel Packs are available in two sizes, these include boxes with 6 patties and 12 patties. Travel Packs are either available fresh baked or baked and frozen. Baked and frozen requires a
preorder 24 hours prior to pick up. Tastee Travel Packs are available at our locations island-wide and also at the Norman Manley International Airport and at the Donald Sangster International Airport.

What is the cost of a Travel Pack?

12 patties
Beef Patty - $1825
Curry Chicken Patty - $2065
Jerk Chicken Patty - $2065
Vegetable Patty (Only available at the Montego Bay Head Office which is located at 105 Barnett
Street, Montego Bay) - $2040

6 patties
Beef Patty - $925
Curry Chicken Patty -$1045
Jerk Chicken Patty - $1045
Vegetable Patty (Only available at the Montego Bay Head Office which is located at 105 Barnett
Street, Montego Bay) - $1020

How do I apply for sponsorship?

You may apply for sponsorship by sending an email to marketing@tasteejamaica.com or sending your
letter to our Head Office which is located at 25A Half Way Tree Road, Kingston 5.

How do I get information on catering?

Contact the Catering Department at 926-0425 or 968-6634 or send an email to
catering@tasteejamaica.com.

How do I get information on Franchising?

Contact the Retail Department at 926-0425 or 968-6634.

What is the cost of a patty?

Beef Patty - $150
Curry Chicken Patty - $170
Jerk Chicken Patty - $180
Vegetable Patty (Only available at Intershores Branch at 105 Barnett Street, Montego Bay) - $160
Super Patty (Beef Patty with lettuce, cheese and tomato) - $240

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